[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||17px|||” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”||44px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.18.1″ _dynamic_attributes=”content” text_font=”Trebuchet||||||||” text_text_color=”#11A7D9″ text_font_size=”20px” header_text_color=”#00081A” header_line_height=”1.2em” max_width=”80%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||2px||false|false” custom_padding=”||4px||false|false” locked=”off” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiU3RvY2tob2xtLCBTd2VkZW4gIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@[\/et_pb_text][et_pb_text _builder_version=”4.18.1″ header_text_color=”#00081A” header_font_size=”32px” header_line_height=”1.25em” max_width=”80%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” hover_enabled=”0″ header_font_size_tablet=”” header_font_size_phone=”34px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″ custom_margin=”||6px|||”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.18.1″ text_font_size=”16px” header_text_color=”#00081A” header_font_size=”42px” max_width=”80%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” hover_enabled=”0″ header_font_size_tablet=”” header_font_size_phone=”34px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]But companies are struggling to monetize AI \u2013 and CFOs are sounding the alarm.<\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ custom_margin=”|auto|17px|auto||” custom_padding=”0px||6px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.18.1″ link_font=”||||||||” link_text_color=”#11a7d9″ max_width=”80%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||30px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n New data has revealed that 71% of global CFOs are struggling to extract financial value from artificial intelligence (AI), despite high levels of adoption. This is the central finding from a first-of-its-kind international study into CFO\u2019s perspectives on AI monetization.<\/p>\n By contrast, the data also shows that nearly 90\u202fpercent of finance leaders named AI monetization as mission\u2011critical to their company\u2019s success over the next five years. The report calls this opportunity \u201cthe second digital gold rush\u201d.<\/p>\n The CFO study, conducted by Usage Optimization Platform firm DigitalRoute, captured the views of 614 Chief Financial Officers across six regions \u2013 the UK, the US, Germany, France, the Nordics, and the Benelux region.<\/p>\n While AI adoption is surging, only 29% of the surveyed firms have a working monetization model in place; the rest are either experimenting or are \u2018flying blind\u2019. That uncertainty is underscored by the finding that 68% of tech companies believe their traditional pricing models no longer applies in an AI-driven world.<\/p>\n Almost two-thirds (64%) now list AI monetization as a formal board priority, signaling that the issue has moved out of innovation labs and into the C-suite agenda. Yet only one in five companies can track how much AI each individual consumes, leaving finance teams to guess at usage, billing and margin.<\/p>\n \u201cAI in the second digital gold rush, but without the usage-level visibility, companies are gambling with pricing, profitability and even product viability.\u201d said Ari Vanttinen, Chief Managing Officer at DigitalRoute. \u201cOur data shows CFOs urgently need real-time metering and revenue management to turn AI from a cost line into a genuine profit engine.\u201d<\/p>\n The study also reveals systemic obstacles slowing commercialization. Seventy percent of respondents cite pricing complexity as the single biggest barrier to scaling AI features, while 56% report friction between finance and products teams, a misalignment that drags on go-to-market velocity. Legacy infrastructure is another sticking point: 63% of organizations are already investing in new revenue management systems because outdated quote-to-cash tools cannot accommodate usage-based AI models.<\/p>\n Regional patterns emerge as well. Nordic companies are frontrunners in technical implementation but struggle with profitability, highlighting the hidden cost side of generative-AI workloads. By contrast, the UK and France are already translating strong policy support in early commercial wins, while US firms recognise AI\u2019s potential yet grapple with sector-specific scaling challenges.<\/p>\n The report concludes with concrete guidance for finance leaders. First, meter consumption at a feature level to capture true value creation; second, model value-based and usage-based pricing in tandem before launch; and third, unite product, finance and revenue-operations teams around a single revenue-date layer. \u201cEvery prompt is now a revenue event,\u201d Vanttinen added. \u201cWhen businesses can see, price and bill for AI usage in real-time, they unlock the margins the market expects.\u201d<\/p>\n You can read the full report here: The State of AI Monetization: A CFO Perspective.<\/a><\/p>\n [\/et_pb_text][dssb_sharing_buttons icon_placement=”icon” _builder_version=”4.18.1″ _module_preset=”default” max_width=”320px” module_alignment=”center” custom_margin=”||52px|||” custom_padding=”||23px|||” global_colors_info=”{}”][dssb_sharing_button social_network=”linkedin” _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][\/dssb_sharing_button][dssb_sharing_button social_network=”twitter” _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][\/dssb_sharing_button][dssb_sharing_button social_network=”email” _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][\/dssb_sharing_button][dssb_sharing_button _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][\/dssb_sharing_button][\/dssb_sharing_buttons][et_pb_divider color=”#0a0000″ _builder_version=”4.18.1″ _module_preset=”default” max_width=”80%” module_alignment=”center” custom_margin=”38px||38px||true|” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.18.1″ link_font=”||||||||” link_text_color=”#11a7d9″ max_width=”80%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||30px|||” global_colors_info=”{}”]<\/p>\n Founded in 2000, DigitalRoute boasts over two decades of collaboration with telecoms and diverse enterprise sectors to provide a deep understanding of product and service usage. Typically, these companies have subscription-based software, IT, telecommunications, media and entertainment, manufacturing, and logistics offerings. DigitalRoute applies to any company with products or services that generate data when utilized. We collect, aggregate, enrich, and distribute this usage data, optimizing every aspect of a business, from revenues and billing to customer satisfaction and product management.<\/p>\n Learn more at digitalroute.com<\/a>.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.18.1″ link_font=”||||||||” link_text_color=”#11a7d9″ max_width=”80%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||30px|||” global_colors_info=”{}”]Media contact:<\/span> Amidst growing demand for use case development in AI, observability and operations.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[6],"industry":[],"topics":[],"class_list":["post-42325","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalroute.com\/wp-json\/wp\/v2\/posts\/42325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalroute.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalroute.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalroute.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalroute.com\/wp-json\/wp\/v2\/comments?post=42325"}],"version-history":[{"count":3,"href":"https:\/\/www.digitalroute.com\/wp-json\/wp\/v2\/posts\/42325\/revisions"}],"predecessor-version":[{"id":42329,"href":"https:\/\/www.digitalroute.com\/wp-json\/wp\/v2\/posts\/42325\/revisions\/42329"}],"wp:attachment":[{"href":"https:\/\/www.digitalroute.com\/wp-json\/wp\/v2\/media?parent=42325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalroute.com\/wp-json\/wp\/v2\/categories?post=42325"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.digitalroute.com\/wp-json\/wp\/v2\/industry?post=42325"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/www.digitalroute.com\/wp-json\/wp\/v2\/topics?post=42325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}About DigitalRoute<\/h5>\n
\nShirley Johansson
\nHead of Global Campaigns & Communications
\nShirley.johansson@digitalroute.com<\/a>
\n+46 72 227 1369[\/et_pb_text][dssb_sharing_buttons _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][\/dssb_sharing_buttons][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"